The world of marketing is changing and it is changing fast. We’ve raced into the second month of 2016 and even as we present this article, the strategies and tactics used in social media marketing are rapidly changing. Every business, small or large, is looking for effective social media marketing techniques. That’s because marketing budgets are always tight and there’s no money or time to test different strategies to learn what works and what doesn’t.
A good social media marketing company will be aware of the changing ground in the world of social media, especially the next big changes. Today, we are going to tell you about the changes that you can expect in social media, in 2016. The information outlined here will update your knowledge about social media marketing and help you select the right social media marketing agency for your business.
Look Beyond “The Big 3” Social Media Channels
If you want to stay ahead of the competition and make effective use of social media platforms to gain customers, then you have to look beyond the traditional “Big 3” Networks comprising Facebook, LinkedIn and Twitter. There is no doubt it is very hard to surpass Facebook’s supremacy in social media engagement. However, the trend in 2015 showed several B-tier social networks gaining ground and establishing their presence.
As a leading social media agency in Mumbai, we can tell this trend is not going to change any time soon. Some of the new social media platforms that are catching people’s attention are Tumblr, Instagram, and Pinterest. These social media platforms are coming into mainstream, bringing their users along with them. Focusing on these new and upcoming social media platforms is easy as these platforms are offering several advertising strategies and impressive growth. Smart social media marketing services are investing their time and efforts in lesser known networks such as Ello, Medium and SnapChat, to see if these platforms can be used for online brand development.
Offer Specialized Content
Some companies have already begun to offer specialized content to customers on social media platforms. If you look at the trend on social media platforms, you will see why businesses need to tap every place the customer frequents and interacts, such as groups and communities. Today, you need to have a more personalized approach when interacting with customers on social media platforms. Until now, a majority of the promotional material fed to customers was text and image based. However, you need to adapt to the changing requirements and find ways to add long and short videos, by using platforms like YouTube and Periscope to enhance the value of your social media marketing efforts.
Before creating specialized content, you need to first find more specific areas related to your business and customers’ interest and then create content for online communication. You can create specialized content for groups and communities that are found on Google+, Facebook and LinkedIn.
Explore Social Commerce
Social media platforms are not just for communicating with customers. Social Media Agencies are finding ways to drive sustainable e-commerce purchases via social media. In 2015, we saw Pinterest launch the “Buy It” button. As per Internet Retailer’s Social Media 500 report, 2016 will likely see a 26% increase in social shopping. Some analysts say the growth rate of social commerce might be even greater. The social commerce boom is not only for the big retailers. As of October 2015, there were more than 60 million “shop-able” pins on Pinterest. All these “shop-able” pins did not belong to large retailers.
Facebook, Twitter and Instagram are offering several ad options to everyone, to utilize the ecommerce potential of social media platforms. In 2016, as well as the coming years, you should seriously think of exploring different ways to integrate these tools and ad offerings in social media and content strategies.
You can choose to achieve mastery in fine groups or communities or you can explore new social networks and focus of social advertising. The goal of your social media marketing should be to stay online in a relevant manner. Your business will gain nothing if your social media manager will be happy sitting on past yields and achievements. The key to a successful social media marketing strategy is Innovation and growth.