The Twitter Ad team is working hard to introduce new types of campaigns. Twitter started with the Tweet Promotion and followers campaign. They are trying to lower the cost of Twitter ads, so as to boost advertising revenue worldwide. Twitter Ad has recently introduced a new campaign type called Awareness campaign, where your ad will be shown to a maximum of people at a lower cost. The Awareness ad is better than the old tweet engagement ad, in that your ad will be shown to more people instead of a limited audience and you will also be charged less compared to the Tweet Engagement ad model.
Twitter offers following types of ads:
- Tweet Engagement
- Video Views
- Website Clicks & Conversions
- App Installs
- App re-engagements
- Leads on Twitter
- Awareness (new)
Let’s see how the Awareness campaign works:
The Awareness campaign works the same way as Tweet Engagement ads, where you need to target an audience by their location, language, gender, keywords, followers, interests, etc. Here, you don’t need to set a maximum CPC, as the Twitter ad system will automatically optimize your campaign to show ads to more people.
Let’s compare the Awareness campaign with the Tweet Engagement Campaign:
The difference in the results is outstanding, as the Awareness campaign did improve new followers, likes, retweets, etc.
Tweet Engagement Campaign:
Moreover, the Awareness campaign saved 50% of the budget, by optimizing the campaign. It also added new followers, reach, likes, re tweets etc.
Twitter ads are the world’s 4th most popular advertising platform and many brands are making use of Twitter to promote their brand online. Twitter is trying to introduce new types of ads in their marketing efforts to improve ad revenue worldwide. The Awareness campaign has taken the old tweet engagement campaign to the next level. Big and small brands are riding on Twitter to reach mass audience at a reduced cost.