Facebook advertising is becoming one of the most important advertising platforms around the globe and is expected to gain $12+ billion this year. It is the second largest ad network after Google and competes with it for ad revenue. Facebook has made many changes in the advertising platform, as advertisers were unhappy about the conversion rate of Facebook campaigns. So it introduced new types of campaigns, which offer numerous options to run ads that are unique in terms of targeting and performance effectiveness.
Types of ads offered by Facebook:
- Boost Your Post
- Promote Your Page
- Reach People Near Your Business
- Increase Brand Awareness
- Send People to a Destination on or off Facebook
- Get Installs of Your App
- Raise Attendance at Your Event
- Get Video views
- Collect Leads for Your Business
- Increase Conversions on Your Website
- Increase engagement in Your App
- Get People to Claim Your Offer
- Promote a Product Catalog
- Get People to Visit Your Store
We planned a lead based campaign on Facebook for a Fitness Service Provider in Amritsar. We ran a website clicks campaign on Facebook earlier but it didn’t work. Then we came across a new type of campaign called Collect Leads for Your Business. Facebook introduced a new type of campaign with a Lead Form integrated within the boost post, where if a user clicks on Read More or Enquire Now or Sign Up or Register Now, the enquiry form opens up, wherein user details like name, contact number, email address etc. were possible to obtain. Facebook stores those leads in the dashboard as soon as a user submits the details (leads are not stored on our website).
We started this campaign with a small budget of INR 500 per day, as we wanted to check the performance of the campaign. It didn’t work on the first day but thereafter it did, as the ad system requires time to optimize the campaign. This campaign has started delivering a good number of enquiries from day 3 onwards.
Let’s see how it performed:
Note: We won’t be able to disclose the name of the client, as they would like to keep it confidential for now.
To get registrations from female members
What we did?
We specifically ran a campaign by radius targeting plus fitness & health related keywords. It worked and the cost per enquiry was also good. Instead of spending heavily on Google Adwords, we spent smartly on Facebook to acquire a greater number of leads. We did the same campaign on Google but it didn’t work. Facebook website click campaigns may fail to perform well, as users are taken to a landing page where he/she may or may not submit the details. The Facebook lead generation campaign performs better, as the Enquiry form opens as soon as the user clicks on Read More or Sign Up or Enquire Now etc.
The Facebook lead generation campaign is one the best advertising platform provided by Facebook, as it delivers a good number of leads for many advertisers. Earlier, Facebook ads were used for brand awareness by many advertisers but now it is used as a solid enquiry generation platform by many.