AED – Advertising, Creative, Digital & Social Media Communication Agency in India AED


The consumer is at the centre of everything we do. Which is why we go to great lengths to unearth insights, from which springboard ideas that go into the creation of cutting-edge advertising.

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We believe it's not just enough to reach out to where the consumer is. Understanding his or her psyche and penetrating that space efficiently and effectively, is what drives our media strategy, planning & buying.

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Our digital specialists are brand and consumer focused. And thus the digital strategy and plan is optimized for maximum impact with minimum investment.

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Our Process

We follow a disciplined approach and process that forms the bedrock from which ideas springboard.

There are 4 Stages: Discovery, Strategy, Creative Development and Deployment. At each stage, we examine and analyze the brand and its environment from all angles, leading to effective solutions that disrupt the status quo.

Our Work

Dheeraj Realty

Logo / Website / Brochure / Outdoors / Print Campaign

Sangam Lifespaces

Website / Outdoors


Logo / Identity / Packaging / Retail Identity


AED - our Branding Partner, has always demonstrated a high level of professionalism and creativity, working round the clock to deliver against tight deadlines. It's been a real pleasure working with their dedicated and committed team, to create some outstanding advertising.

Arshoad Abbas, Marketing Head

FC Pune City

AED is unlike any other advertising agency. They think positive and act positive, no matter what the odds are. Their commitment to creating outstanding work, time and again and within the deadlines is really commendable. A case in point in the LivSmart multi-media campaign done recently. AED is a dream agency to work with.

Ravi Gurav, VP - Marketing

Dheeraj Realty

Rarely do you come across a communications agency that truly partners with you in every sense of the word. AED is a shining example of an agency that takes charge, pulling out all the stops to deliver a delightful creative product. We're proud to have partnered with AED on the YOYOoooo brand, where they did some excellent work on the Retail Merchandise and Packaging.

Raj Kundra, Chairman


Our Power Team

Hetin Sakhuja


"An innate acumen for business, he turns challenges into opportunities"

Mehul Bavishi


"Nothing is impossible is his mantra that time and again, wins the respect of clients"

Ralph Crasto

Head - Branding

"Advertising is his first love and second wife. And he can't have enough of it"
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Our Valuable Clients

Advertising • Media • Digital • Website
Digital • Website
Brand Identity • Branding • Website
Brand Identity • Advertising • BTL • Website
Advertising • Media • Website
Brand Identity • Advertising • Website
Retail Branding • Website
Branding • Website
Advertising • Website • Digital
Website • Media
Brand Identity • Advertising • Website
Website • Digital

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AED is an advertising and communications agency. Started in 1999 under the avatar of Sunshine Communication, we've grown steadily, building many a brand on the way.

Our Philosophy of partnering brands in the real sense of the term is what makes us different. Over the years, we have built credentials for both, the creative product and media. Read More

(+91 22) 61232121
Activate Dimensions Pvt. Ltd.
Capri, 1st Floor, A.K. Marg, Opp. HDIL Towers, Bandra (East), Mumbai - 400051, India
Copyright © 2016 aed

A hands-on communication expert, Hetin is a true visionary who believes in leading from the front. With a deep passion to add value, he started the agency, taking it from a small technology driven business to a full service, integrated advertising and communication agency. Hetin's acumen for business is only superseded by a strong penchant to give brands a bigger bang for the same buck. Hetin puts all his experience to spur Activate Dimensions towards newer optimistic avenues. Driving the wheel of effectiveness and efficiency, he sure knows how to look beyond challenges with artistic success.

A diehard sports enthusiast, Hetin is passionate about cricket and goes to great lengths, collecting cricket memorabilia. Watching live sporting events gives him a total high. He is a travel buff who enjoys experiencing new cultures and meeting new people. London, Perth, Dubai & Mumbai are his favourite destinations. Hetin has a penchant for the fast life and is furious about driving fast cars, but only on the race track. His bucket list includes among others, flying a MIG!

Hetin has been instrumental in the success of many a brand, in his long & illustrious career. Here are a few.

  • Dheeraj Realty
  • DHFL
  • HDIL
  • Godrej
  • RIL

Hetin Sakhuja


Mehul is a big picture guy who is not afraid to roll up his sleeves and dirty his hands. Juggling between the responsibilities of a fierce businessman and a good team leader, Mehul is the voice that powers the workforce. The word 'impossible' does not find place in his dictionary. Oozing enthusiasm, he is always ready to go the extra mile for the brand. He is committed to taking the agency to soaring heights and to that end he will leave no stone unturned, in the endeavour to achieve the goals. A good motivator, Mehul empowers each asset within the agency, to reach for the stars.

Mehul is fast, furious and a techie at heart. His passion for cars and heavy bikes is legend. Put the world's most beautiful woman posing next to a Ducati and you will find Mehul staring hard at the Ducati – no offense to the woman! Mehul's mind is wired differently and he's at home with the latest, hi-tech products and gadgets. On the lighter side, he is a mountain man and no, we're not referring to his towering figure but rather his love for the mountains, which he swears, inspires him to take great leaps. At 6 ft plus, he makes a formidable opponent at the net in volleyball, a game that saw him represent his State.

Here are a few of the many brands that Mehul has helped build over the years.

  • Dish Hospitality
  • Living Liquidz
  • Sangam Ananya
  • Satyug Gold
  • Wadhawan Global Capital
  • HDIL
  • Dheeraj Realty
  • Wadhawan Lifestyle
  • DHFL
  • Avanse
  • Jot Impex (Harry Winston & S.T. Dupont)

Mehul Bavishi


Ralph is an advertising veteran with a passion to build brands. He has, in his tenure at some of the finest advertising agencies, worked on exciting brands across categories including bodycare, dental care, automotive, banking & financial, food & beverages, healthcare and clothing, to name a few. Ralph is a sound strategic thinker who prides himself on translating and executing the strategy into cutting edge creative.

Outside of


, Ralph has invaluable experience in Sales and Marketing too, giving him a well-rounded perspective in his endeavour to build brands.

A firm believer in working hard and playing equally hard, Ralph finds extreme satisfaction in social work, reaching out to the not so privileged. He finds that the best way to de-stress is to drive out of the city and mingle with nature. Gardening and specifically growing veggies, helps him feel euphoric. Escapades with family and friends brings him great peace of mind, but what really helps him unwind, is something he practices at least 4-5 times a day – daydreaming! His greatest wish before the sun sets on his life, is to one day drive a bullet train in India.


  • Thums Up
  • Colgate Palmolive
  • Dettol
  • Ceasefire
  • Tata Safari
  • Axis Bank
  • Castrol
  • Avanse
  • DHFL
  • ItzCash
  • Bombay Dyeing
  • Cox & Kings
  • SOTC

Ralph Crasto

Head - Branding